Deadline box office1/19/2024 ![]() ![]() “Illumination and Universal did an excellent job launching this new franchise, building on the great momentum we’re seeing at the global box office as a very promising summer blockbuster season approaches.” “2023 has now yielded our best opening ever for an animated film, sports movie, and local language release - demonstrating the strong diversification of our slate and soaring demand for the IMAX Experience across all audiences,” said Rich Gelfond, CEO of IMAX. That figure includes the $16.6M stateside record for the pic at 403 auditoriums. For Imax, Super Mario Bros is their highest opening of all-time for an animated movie, with a global take of $21.6M. Thirty-eight percent of Super Mario Bros‘ weekend domestic box office came from Imax, PLF, motion seats, and 3D screens. ![]() 20% before 1pm, 28% between 1pm and 4pm, and 26% between 4p-7pm.Įxclaims Universal Domestic Distribution Chief Jim Orr this morning, “The incredible partnership of Nintendo and Shigeru Miyamoto’s iconic characters, with Illumination and Chris Meledandri’s unbeatable filmmaking and storytelling prowess, has led to this combustible moment at the worldwide box office. Audiences of all ages and backgrounds have flocked to theatres to revel in this extraordinary big-screen celebration.” EntTelligence says that 26% of Super Mario‘s audience went after 7PM, vs. This movie played like an everybody movie, not just a family film, evident in its attendance throughout all day-parts. Since Covid, that’s the most amount of patrons since Spider-Man: No Way Home. In regards to U.S/Canada admissions, Super Mario Bros counts over 17M for the five-day weekend, per EntTelligence, repping over 74% of the nation’s overall moviegoing foot traffic. ![]()
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